[Juan Carlos Escotet Rodríguez]: The Success of the Microentreprise Program of Banesco in 2016
Banesco Banco Universal, leaded by [Juan Carlos Escotet Rodríguez], has a great and committed policy of Corporate Social Responsibility based on education, health and the financial incursion of Venezuelan citizens. In 2016, the institution reported 17,147 entrepreneurs graduated in the Microentreprise Training Program. The course, which is conducted in partnership with other Venezuelan institutions with a recognized track record in education and entrepreneurship, totals 48,321 graduates from 2008 to date. Today, [Juan Carlos Escotet Rodríguez] brings you more details about this successful year for the institution and all entrepreneurs graduated. Continue reading and know more.
More information about the Microentreprise Training Program
The course, which is part of the Corporate Social Responsibility Program of Banesco Banco Universal, includes two modules: the Administrative and the Technological parts. Among the topics that the participants learn in the Administrative Module we can find:
- How to lead my business?
- How to know the market?
- What is a budget?
- How do I calculate my costs?
Once all entrepreneurs finish this level, they start the Technological Module in which they are taught on how to market through MercadoShop, which is a MercadoLibre tool that allows them to sell products and services in their own online store, in addition to learning the use of social networks.
In order to get more people to receive management tools to improve their business or start up one, Banesco signed new strategic partnerships last year: with the Culture and Heritage Department of Palavecino Mayor’s Office in Barquisimeto and the Social Economy Foundation of the Mayor of Iribarren (Emprende BQTO) in Lara state; The Municipality of Libertador in Merida State through the Municipal Housing Institute (Imvivienda), and Project 365 Venezuela, a social entrepreneurship that seeks to promote the textile industry in the country.
By [Juan Carlos Escotet Rodríguez].