Juan Carlos Escotet: ABANCA and the AENOR Certification for Excellent Service

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Juan Carlos Escotet: ABANCA and the AENOR Certification for Excellent Service

8
Apr,2017

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ABANCA, financial institution whose vice president is Juan Carlos Escotet, obtained the AENOR Conform certification of Excellence in the Private Banking Service. This quality recognition supports the differential care model developed in recent years by the Galician financial institution within the framework of its client-centric strategy. Today, Juan Carlos Escotet has brought all the information regarding this certification and the details about ABANCA as an institution that cares about its clients. Keep reading and know more.

Customers and clients: a central element

[Juan Carlos Escotet Rodríguez]: Continuous improvement

Juan Carlos Escotet: Continuous improvement

The certification values the customer relationship model developed by the bank in recent years, following the introduction of a new business system. This new way of working of ABANCA, a differential in the market, places the customer as a central element in the management and ensures a homogeneous service in all offices and non-contact communication channels.

Continuous improvement

The audit carried out by AENOR highlights the effort to improve the customer experience carried out by ABANCA. In this line, it also highlights that the new model of attention has propitiated the strengthening of the bank’s client-centric vision and a commitment of continuous improvement of the quality of service. Among others, initiatives such as greater commercial intensity adapted to the specific needs of each individual customer or the reduction of operational tasks in offices are mentioned to increase the dedication of time of added value to the clients, developed by the bank to respond to the needs of customers.

[Juan Carlos Escotet Rodríguez]: Developing new ways to respond to the needs of clients

Juan Carlos Escotet: Developing new ways to respond to the needs of clients

Another aspect that AENOR appreciated when granting ABANCA with its new quality certificate is the technical competence of the managers of the entity, as well as its experience in financial care and the guarantee that they receive continuous training to provide a Service and excellent attention.

The bank is the second Spanish financial institution to receive this AENOR independent certificate of quality, which only applies to the banking sector and is, to this day, the only one that specifically accredits the level of attention given to the segment of majority customers.

 

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