A New Project for Micro-Entrepreneurs with Banesco and Project 365

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A New Project for Micro-Entrepreneurs with Banesco and Project 365



Banesco Banco Universal, a financial institution leaded by Juan Carlos Escotet, renewed its alliance with Project 365 Venezuela in order to provide the Training Program for Micro-entrepreneurs in the fashion sector. The intention is to provide managerial, administrative and technological tools to designers of the fashion industry, thus contributing towards the development of the textile industry in Venezuela.

The second cycle of these courses is focusing on promoting the culture of entrepreneurship and innovation in fashion that started the second week of October, and will be extended for five consecutive Mondays at the Institute of Management and Technology (IUGT in Spanish) at the Francisco Solano Lopez Ave. in Sabana Grande, Caracas from 8 am to 5 pm.

Juan Carlos Ecscotet Rodríguez - Banesco 365

Juan Carlos Ecscotet Rodr├¡guez – Programa de microempresarios Banesco

About the program

The Training Program for Micro-entrepreneurs includes modules of leadership, understanding the process of entrepreneurship and identifying entrepreneurial potential and design of a business plan (marketing, communication and brand management, strategic design, technical and operational business model, organizational structure and culture, administrative and financial management, economic evaluation, credit management and financing) as well as modules to learn how to design your own virtual store.

Venezuelan fashion sector

Juan Carlos Ecscotet Rodríguez - Banesco

Juan Carlos Ecscotet Rodríguez -365 Proyect in Venezuela

According to Ana Rios, responsible for alliances Executive Vice President of Communications and CSR Banesco, fashion is an industry that brings great benefits to the national economy, as in many other parts of the world. In recent years, the Venezuelan culture has changed and now, the country appreciates much more the talent of Venezuelan designers. That is why among the Training Program for Micro-entrepreneurs of Banesco and Project 365, the two forces work together to provide training in this sector and raising awareness on the need of professionalization so that this activity can bring much more to the country.

Also, Carolyn Aldana from Project 365 commented that the idea is to seek enterprising, creative, innovative designers. Designers determined to meet the challenges, willing to completely redefine an industry, people that can create a new fashion market. Designers who create the opportunities that still do not exist. According to Carolyn, the objective is to look for original designers with great ideas, unique people willing to grow.

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