Juan Carlos Escotet Rodríguez: “Héroes Anónimos” Finalist in the Caracol de Plata 2016
Banesco Banco Universal was selected as a semifinalist in the category Digital Media awards for Caracol de Plata 2016. The campaign “Héroes Anónimos” created by this Venezuelan bank is included in the list of the 52 messages and 11 semifinalists that will compete for the Iberoamerican Recognition for Social Benefit Messages Campaigns.
This time, Banesco is the only Venezuelan brand to be semifinalist in the category Digital Media, along with:
- “Día del niño perdido” (Argentina);
- “El hueco twitero” from Medcom Corporation (Panama);
- “Lo que una madre hace para proteger a sus hijos” from Pernod Ricard Foundation (Mexico);
- “Nevera” from Greenpeace (Spain);
- “Organ Donor” from FATH – Liver Transplant Argentina Foundation (Argentina);
- “Peleas de tetas” from Kitchen Advertising Agency (Spain);
- “Reconectados” from Telcel 4G (Mexico).
The “Héroes anónimos” campaign was conceived by Banesco as a message about the essence of Venezuelans. The piece recorded more than 2 million copies in a single post of Facebook and has more than 500,000 copies in the official channel on YouTube Banesco, plus thousands of comments on Twitter.
The Caracol de Plata Foundation recalled that the objective of these prizes is to motivate companies, advertising agencies, the media and civil society to be more involved in the creation, production, sponsorship and dissemination educational advertising messages that talk about the social causes of their communities.
In the area of advertising agencies, the Foundation noted that La Cocina Advertising holds a semifinalist in Digital Media, while Publicis Venezuela has three semifinalists messages in categories the categories Print, Radio and Television; RVN Pensamiento estratégico has two forms; and TBWA Venezuela has one campaign. In addition to that, Banesco participates with companies such as:
- Cover Girl,
- GNP Seguros,
- Grupo Modelo,
- World Maipú,
- P & G,
- and Renault Venezuela.
The International Jury of this edition is composed of 18 personalities from 11 countries and representing advertisers, advertising agencies and media.