“Heroes Anonimos” Received the Grand Prix in the ANDA Awards 2015

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“Heroes Anonimos” Received the Grand Prix in the ANDA Awards 2015

2
Nov,2015

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The campaign Heroes Anonimos of Banesco Banco Universal received the Grand Prix of the ANDA Awards 2015 in the category of Digital Media: Best Online Video. The bank leaded by Juan Carlos Escotet, received 5 awards of category Gold and 2 in the Silver category.

Juan Carlos Escotet Rodríguez: Banesco Received 6 nominations

Banesco Received 6 nominations

The campaign was launched in April 2015. The commercial was developed by La Cocina Publicidad and produced by Factor RH.  The categories of which Banesco was part were:

  • Gold in Best Online Video for Heroes Anonimos, La Cocina Publicidad, Factor RH, Hernán Jabes.
  • Gold in Social Welfare Message Heroes Anonimos TV Banesco, La Cocina Publicidad.
  • Gold at Best Stage Direction by Heroes Anonimos, La Cocina Publicidad, Factor RH. Director: Hernán Jabes.
  • Gold for Best Cinematography for Heroes Anonimos, La Cocina Publicidad, Factor RH. Director: Daniel Garcia.
  • Gold for Best Editing for Heroes Anonimos, La Cocina Publicidad, Factor RH. Director: Hernán Jabes and Dester Linares.
  • Silver in Audiovisual-Financial Services for Heroes Anonimos. La Cocina Publicidad. Factor RH.
  • Silver-image Audiovisual corporate for Heroes Anonimos. La Cocina Publicidad. Factor RH.

This year, 1,021 pieces were nominated. From this number, in in-person voting, 74 jurors selected 261 finalists, which proceeded to online voting with 45 judges who determined the metals. The pieces that obtained Gold went to the voting of Grand Prix with the participation of 8 judges.

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