Banesco’s New Image Campaign
Banesco Banco Universal, institution of 100% Venezuelan capital and leaded by Juan Carlos Escotet, made public its new image campaign. Under the Future Builders concept, the bank wants to highlight the various initiatives that have been launched in order to adapt, not only the physical infrastructure of its agencies, but the commitment to continuous improvement of quality and service experience in its more than 6 million customers.
Miguel Angel Marcano, who is the Executive President of Banesco, said that Banesco clients have more than 1,490 ATMs installed and available and more than 112 thousand points of sale Banesco at their disposition. The commitment of the team of Banesco, through its product and services offerings, is to ensure the growth of its more than 6 million customers with no type of limits.
According to the opinion of Miguel Angel Marcano, the children of every Venezuelan mother are also Banesco’s children, and they deserve that the bank works on building a better financial institution for them in order to have the best opportunities. The future, rather than dream it, is better if people can see it built up, because the team of Banesco believes in Venezuela and especially in its people, in the desire that everyone has to contribute to a better country. Marcano also claimed that the bank and the whole team are committed to be present in every moment of the Venezuelan people, accompanying their clients to help them grow.
Recently, the bank completed the adaptation of 389 agencies across the country to the new Banesco’s model of care, which represented an investment of Bs. 3 billion in recent years.
The new Banesco’s image campaign includes graphic pieces and the video #ConstructoresDeFuturo, which contents highlight the vocation of the bank to contribute to ensure a better future for new generations. In addition to having a presence on TV channels, broadcast and cable signal, the campaign is supported by posts on social networks such as Twitter, Facebook and Instagram. The video is available on the Banesco YouTube channel and we show you it above.